This site is dedicated to entrepreneurs and entrepreneurship.  We’re small business owners, looking for and offering workable business ideas.  But mostly, we’re about take-off-the-gloves, mud ‘n blood survival skills for tough-minded, stubborn solo-preneurs who love the fight and freedom of working for ourselves.

Most business advice is for the big multi-billion-dollar, multi-national corporations like IBM or General Motors. And, quite frankly, much of it has little relevance to a business in which R & D can mean a brilliant idea in the shower, or in which a budget meeting may involve a chat around the kitchen table over ice cream. In other words, we’re pretty reality-based. We created this site to make your life easier, your business more profitable, your time more productive, and, most of all, to remind you that, yes, you may be crazy for being in business for yourself, but you’re not alone. Join us for a read or subscribe to our feed.

Business Consultation Services

I’m John Ingrisano…co-founder of The Freestyle Entrepreneur. I’ve been a business journalist, columnist, travel writer and marketing strategist, sales trainer and biz promoter for nearly 35 years.

If your business needs a boost in productivity and profits, or an image makeover, I just might be able to help. It costs you nothing to talk about what you need and what I can do.

Some of what I can do for you…

• Marketing planning, creation and implementation.
• Publicity & Promotion  — from creating and posting flights of attention-grabbing press releases and announcements for print, media and online distribution to advertising campaigns and media buys.
• Branding – creating a distinct image and culture that helps your business stand out from the crowd … and making sure your markets get the word.
• Profit-centered Business Analysis — helping your business identify where resources can be better utilized and applied so you get the best value for your expenditures and staff allocations.
• Customer Service Training — teaching your staff how to double your repeat-buyer rate.
• Website Review & Analysis — Assessing how effective your website is in (a) presenting your brand image; (b) telling your story; and (c) attracting traffic.

Contact me for more information.

Presentations

I’m a platform presenter – motivating, educating and entertaining business owners, managers and sales teams on the rough ‘n tumble subjects of surviving (and sometimes even thriving) in the free-for-all business arena. Below are just some of topics I can present to your group:

• It’s Never Been Easier:  How Publishing a Book Creates Instant Credibility
• Going beyond “Have a Nice Day”:  The Importance of Customer Service
• The Noble Profession & Practical Process of Selling
• Great Customer Service: Why & How
• The Right Prospect at the Right Time Equals Appointments & Sales
• “Branding” and the Business Owner
• No, They Really Don’t Hate You (How Prospects Think)
• Big-time Marketing on a Small-time Budget
• The Push-Button Sales Presentation (Organization Equals Sales)
• The Business Owner’s Guide to a Pain-free Vacation
• Every Objection Is an Opportunity for a Sale
• Husbands, Wives & Business: How to Survive Working Together
• Are You a Buddy Or A Boss? An Employee-Relations Primer
• The Freestyle Lifestyle: The Fine Art of Being Self-Employed Without Being Unemployed
• Ten Ways to Keep from Getting Burned When Hiring An Employee
• How to Beat Business Burnout
• The Christian Businessman
• The Writing Life
• Selling:  The Greatest Job in the World

Contact me for more information.