By Bill Willard on Feb 27, 2010 in Feature | 1 Comment
A Conversation with Nicholas L. Gregory Responding to a 1979 Stanford Research Institute survey, 37,000 affluent individuals said they were frustrated with too many financial services companies with too many poorly trained high-pressure sales reps pushing too many prepackaged products. In 1982, a young Ohio financial advisor, Nicholas Gregory, read that survey and realized this [...]
By John Ingrisano on Feb 18, 2010 in Book Review | 1 Comment
Curious which are the worst airline pilots? (Korean.) Ever wonder why some musicians are wanna-bes and others are superstars? (Ten thousand hours.) Or why the majority of National Hockey League players are born in January or February? (Age cut-off dates when they were children.) Do you know why New York’s top merger lawyers are Jewish? [...]
By John Ingrisano on Feb 15, 2010 in Book Review | 2 Comments
This is one of those books, The E-Myth Revisited, that you almost love to hate. You hate it because the author, Michael E. Gerber, has a smarmy I’m-right-you’re-wrong attitude about him. (His examples tend to be stories about borderline stupid business owners who he sets straight.) You love him (well, maybe love is way [...]
By John Ingrisano on Feb 10, 2010 in Entrepreneuralism, motivation | 0 Comments
I’ll get to the title in a minute. First, I must start by saying that I love to hit the floor running hard every day in the quest for business. I also love to end the day exhausted, spent, without anything left to give. Family and friends have told me there’s only one thing worse [...]
By John Ingrisano on Feb 8, 2010 in Hot Biz Tips | 3 Comments
If it’s the little things that count, here’s one big little thing: I’ve noticed that, of the many successful business people I’ve met over the years, perhaps half of them keep a little notebook in their shirt pockets. Tell them something of interest or when they think of a potentially good idea, and they pull [...]
By John Ingrisano on Feb 4, 2010 in marketing | 0 Comments
I know. I know. The customer is king. But for a moment, consider two things: Your customers have a need for your product. They will buy it somewhere, either from you or from a competitor. They will buy it from you if you can demonstrate not that you’re great, but that you’re better than your [...]