Archive for April, 2010

LEARN FROM TV COMMERCIALS »

  I’m one of those guys who does NOT change channels when a commercial comes on.  Instead, I love them.  I study them, analyze them, figure which ones work (and why) and which ones bomb (and why).  Most of all, I learn from them.  Here are two that tickle me silly:  AFLAC.  In this marketeer’s […]

PERKS ON THE CHEAP »

Times are tough!  Well, here’s some good news:  There’s no need to break the bank to keep employees satisfied.  According to a recent survey, you may be able to sidestep employee unrest on the cheap by making available the following perks: Free water or soda (chosen by 50% of respondents); Casual dress day (43%); Free […]