Archive for September, 2010

“BUY LOCAL” MUST BE A TWO-WAY STREET »

by John Ingrisano The Freestyle Entrepreneur   This one’s liable to get me in big trouble with some folks, especially my local business owners.  But here goes.  I’m seeing major problems with the long-term viability of “buy local” programs.  Okay, the idea makes sense, but ONLY if the local businesses play ball.  Too often, they […]

THE ROLE OF THE SALES PROFESSIONAL »

by John Ingrisano The Freestyle Entrepreneur    [The following is an excerpt from John Ingrisano’s The Back to Basics Book of Selling: A Guide to a Successful Sales Career.]  The sales professional plays a unique role in society and in our economy. He or she is a facilitator, a catalyst —- someone who makes things happen. […]

IT TAKES A SALES PROFESSIONAL TO TURN THE CURIOUS INTO CUSTOMERS »

  By John Ingrisano The Freestyle Entrepreneur   [The following is an excerpt from John Ingrisano’s The Back to Basics Book of Selling: A Guide to a Successful Sales Career.]  It was once widely believed that, “If a man can … make a bet­ter mousetrap than his neighbor, though he builds his house in the […]

A BIG NO-NO FOR THE SBO »

  “Achievement is talent plus preparation.” – Malcolm Gladwell (Outliers: The Story of Success)  Desperate times can lead to desperate measures … and I’m seeing a disturbing trend these days among small business owners.   On more than one occasion, I’ve seen businesses pad their services – add extras without authorization.  “The air filter was pretty […]

Shredding to Success »

Okay, okay…so I’m not exactly Dr. Phil. However, for a few brief paragraphs I’m going to anoint myself as Dr. Bill. As Lucy might say to Linus, “The Doctor is In!” No degree. No fancy television show. No groupies. But a boat load of common sense in what I’m about to suggest. Recently I attended […]