Archive for February, 2011

Ad Libbing is for Amateurs »

by John Ingrisano The Freestyle Entrepreneur Whether you’re just chatting about your business to a stranger in an elevator or summarizing your company’s key features and benefits to a make-your-day prospect, do not just wing it!  Ad libbing is for amateurs.  Instead, actually write down and learn these following sales tools: 1.  Your company’s elevator […]

INVEST IN YOURSELF! »

by John Ingrisano The Freestyle Entrepreneur Are we there yet?  That’s the kids’ mantra from the backseat.  It can also be our whine when we wonder about when it’s ever going to get easier in our business.  Well, when it comes to you and your business success,  the answer should be:  Not yet!  The fact is, […]

BUSINESS LOYALTY »

[The following is a guest column written by Dr. Robert C. Snyder, musician, businessman and keen-eyed observer of life.  Enjoy. JRI]  In the late 1940s I became aware of customer loyalty. I noticed that Millard, my dad, always bought his gas at the same Texaco station near our house in Topeka, Kansas. Millard never let the […]