Archive for April, 2011

THE PROFESSION OF SELLING »

[The following is an excerpt from John Ingrisano’s The Back to Basics Book of Selling: A Guide to a Successful Sales Career.]  Some folks actually believe that selling is rather like the old misconception about teaching: people go into it because they are not capable of doing anything else. Wrong on both counts. Still, some […]

BOOST YOUR VERBAL SKILLS TO BOOST SALES »

by John Ingrisano The Freestyle Entrepreneur  Knowledge and skill-building are crucial to continued business success.  We constantly watch our markets, look for ways to cut expenses, boost profits, better manage our inventory and personnel.  Plus, we update our websites, adjust our marketing materials, and look for new ways to do business.       What about our verbal […]