Archive for April, 2012

MOTIVATING LOOKERS TO BECOME BUYERS »

by John Ingrisano The Freestyle Entrepreneur A few years ago, having decided to run away from the States for a while, I started a store on St. Thomas in the Caribbean that sold Jimmy Buffet shirts and other island-dream paraphernalia.  I studied when to help customers and when to stand back and let the sales cycle […]

KEY CONTACTS KEY TO BUSINESS GROWTH »

by John Ingrisano The Freestyle Entrepreneur   Building up a customer/client base can be hard work … until you get it down to a system.  One effective system is to establish half a dozen or so mutually beneficial relationships with what are known as “Centers of Influence.” These are people who can send customers your way.  […]