SHIFT: How Top Real Estate Agents Tackle Tough Times
By Gary Keller, with Dave Jenks and Jay Papasan
(McGraw-Hill, 2008, $21.95).
Estimates put the number of 1099 workers as high as 40% of the post-recovery economy. As more people lose their jobs, they are striking out on their own. And National Employment Report finds that businesses with 50 or fewer employees are in a hiring frenzy, at least compared to their larger company counterparts. So it would seem small-business owners and independent contractors are at the forefront of the new economy!
To help small businesses and independent workers in need of an extra push in this economy, Keller Williams Realty Inc., has introduced Gary Keller’s latest book, SHIFT: How Top Real Estate Agents Tackle Tough Times.
Gary Keller founded Keller Williams 26 years ago during one of the toughest markets on record, when interest rates were higher than 18%. What was once a small company of 10 has grown over the years to a company of over 75,000. Indeed, Keller Williams Realty Inc., the third largest real estate franchise in the United States, outpaced the market in 2008, all while remaining financially solvent and even giving back more than $30 million in profits to its agents. And the firm is on track for more of the same success in 2009 (despite the market).
In SHIFT, Keller gives away his playbook, focusing on 12 proven tactics that apply to any industry, including:
- Master the Market of the Moment – Creative Ways To Do More With Less
- Re-Margin Your Business – Work With Averages
- Catch People in Your Web – New Ways to Make the Internet Work for You
- Stand Out from the Competition – There is More Now than Ever
“At the end of the day, tough times are essential for top people to get ahead,” Keller comments. “We founded Keller Williams Realty in one of the toughest real estate markets on record before this one, and we learned a lot from that experience. For those who choose to make the most of a shift in the economy, this is opportunity time.”Gary Keller, founder and chairman of the board of Keller Williams Realty Inc., has 25 years of industry and investing experience. His first two books, The Millionaire Real Estate Agent and The Millionaire Real Estate Investor both enjoyed multiple weeks as national bestsellers, as did a third book, FLIP: How To Find, Fix, and Sell Houses For Profit.
Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation in North America, with more than 690 offices and 75,000 associates in the United States and Canada. The company began franchising in 1990. For more information, visit Keller Williams Realty online at (www.kw.com) or www.MillionaireSystems.com.
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