MONDAY BOOK REVIEW: E-MYTH REVISITED
By John Ingrisano on Feb 15, 2010 in Book Review
This is one of those books, The E-Myth Revisited, that you almost love to hate.
You hate it because the author, Michael E. Gerber, has a smarmy I’m-right-you’re-wrong attitude about him. (His examples tend to be stories about borderline stupid business owners who he sets straight.)
You love him (well, maybe love is way too strong a word) because his principles on how to grow a small business – from concept to maturity — are dead on. He captured perfectly the process I went through as a start-up businessman 25 years ago, telling the story how I went from one-man show who did everything to my first hires and how I botched that completely, to mini-empire builder, etc.
So, if you’re looking for some guidelines for bringing your biz to the next level – and you can put up with the author’s smarmy attitude – The E-Myth Revisited is worth the read.
Work hard. Make Money. Have fun.
John Ingrisano The Freestyle Entrepreneur (920) 559-3722 February 15, 2010Popularity: 1% [?]
Yst | Feb 15, 2010 | Reply
While I think Mr. Gerber could have used fewer words (then no one is perfect), his book is an excellent outline.
Though, I do feel a larger cause of business failure (job failure for that matter) is simply laziness and fear of failure. These two are like “Siamese twins” as in they come in pairs. For example, because too many people don’t like to work, they come up with all these excuse on why they should be working fewer hours. They also want to think they’re a genius, so they never try out their ideas.
Okay, maybe that analogy wasn’t the greatest, but I think if you’re willing to work hard and try new things, you’ll eventually succeed. It’s that simple.
John Ingrisano | Feb 16, 2010 | Reply
Agreed that it is a good book … very informative, with a platform for building a biz. What Gerber overlooks, however, is that some people enjoy being merely self-employed, with no employees. This is something Gerber speaks of with disdain, emphasing that such folks aren’t in business, but merely have “jobs.”