This is one of those books, The E-Myth Revisited, that you almost love to hate.
You hate it because the author, Michael E. Gerber, has a smarmy I’m-right-you’re-wrong attitude about him. (His examples tend to be stories about borderline stupid business owners who he sets straight.)
You love him (well, maybe love is way too strong a word) because his principles on how to grow a small business – from concept to maturity — are dead on. He captured perfectly the process I went through as a start-up businessman 25 years ago, telling the story how I went from one-man show who did everything to my first hires and how I botched that completely, to mini-empire builder, etc.
So, if you’re looking for some guidelines for bringing your biz to the next level – and you can put up with the author’s smarmy attitude – The E-Myth Revisited is worth the read.
Work hard. Make Money. Have fun.John Ingrisano The Freestyle Entrepreneur (920) 559-3722 February 15, 2010
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