By Bob Seelert
Published by Wiley, 2009. $24.95

Today, the words “business” and “wisdom” are rarely seen in the same sentence. But for Bob Seelert, Chairman of Saatchi & Saatchi, the two go hand-in-hand. At a time when our economic systems need to energize people and produce leaders at all levels, Seelert brings us Start with the Answer.

This collection of ninety-four real-life stories from Seelert’s forty-year career as CEO of five companies in three different industries provides insights and practical instruction for anyone who wants to succeed as an executive, business leader, or entrepreneur. In this well-written, down-to-earth book, Seelert outlines his strategic, principle-centered approach to decision-making and problem-solving, and shares insights gained through his exposure to extraordinary people, events, and institutions.

Seelert boils it all down to the “eight dimensions of business life” that every leader must master to succeed: Preparation, Building and Managing a Career, Business Strategy, Business Operations, Finance and Economics, Leadership, Culture and Communication, and Personal Spirit and Style.

In exploring those eight dimensions, Seelert provides experience-based tactics, principles, and ideas for overcoming the challenges of modern business.  Offering both the philosophy and the nuts-and-bolts of leadership, Start with the Answer provides critical insight aspiring leaders can use to succeed.

But more than business fundamentals, Seelert also describes the philosophical foundation of quality leadership. Start with the Answer argues that leaders must first know themselves, and only then can they develop the values, beliefs, and principles needed to earn the trust of those they lead.

The Bottom Line? Before you can take your career to the top and lead your business to new heights, you have to know where you’re going. And before you can do that, you must plot your course. In short, you must Start with the Answer.

Author Bio – Bob Seelert is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A graduate of Harvard College and Harvard Business School, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on boards of directors of companies in the United States, the United Kingdom, and France. He lives in New Canaan, Connecticut.

For more information visit:  www.StartwiththeAnswer.com

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