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by John Ingrisano

The Freestyle Entrepreneur

“Make every product better than it’s ever been done before.  Make the parts you cannot see as well as the parts you can see.  Use only the best materials, even for the most everyday items.  Give the same attention to the smallest detail as you do to the largest.  Design every item you make to last forever.”

 — Shaker furniture-making philosophy


Are you giving quality … always?  Is your philosophy, “Provide the very best, without exception”?  Or have you settled into one that implies, “Good enough it good enough”? or “I’m as good as my competitor down the street”?

In short, do your clients/customers get the very best you have to offer?  Are you giving them the absolute best customer service?  Are you giving them the absolute best value for the money they spend with your business?  Are your recommendations in terms of products or services spot-on perfect for each person?

Remember, there is no such thing as a routine sale, contract or project.  Each one is special, unique.  Work to make each your absolute best … every day.  See each contact, project, assignment or sale as an opportunity for you to help a client or customer solve his/her unique, one-of-a-kind, what-if problem or meet a need better than anyone else.  Each customer is counting on you to provide the very best.

Do this, and you will accomplish these powerful goals:

  1. You will meet your customer’s/client’s needs, even if the result is no sale … at least today.
  2. You will lay the groundwork for additional business next month or next year … even if the result was no sale today.
  3. You will convert more one-time buyers into loyal, life-long customers or clients.
  4. You will get more and better referrals and word-of-mouth recommendations from satisfied customers/clients.
  5. Your business will continue to grow and you will prosper … yes, even in today’s lousy economy.

So, give it your best, always.  Be demanding of yourself, and then apply to yourself Winston Churchill’s famous saying:  “I am easily satisfied with the very best.”  Accept nothing short of that.

The bottom line:  Work hard, make money, have fun … and never give your clients/customers or yourself anything but your absolute very best.  — JRI

John R. Ingrisano

The Freestyle Entrepreneur

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