Current Article


by John Ingrisano

The Freestyle Entrepreneur

“Make every product better than it’s ever been done before.  Make the parts you cannot see as well as the parts you can see.  Use only the best materials, even for the most everyday items.  Give the same attention to the smallest detail as you do to the largest.  Design every item you make to last forever.”

 – Shaker furniture-making philosophy


Are you giving quality … always?  Is your philosophy, “Provide the very best, without exception”?  Or have you settled into one that implies, “Good enough it good enough”? or “I’m as good as my competitor down the street”?

In short, do your clients/customers get the very best you have to offer?  Are you giving them the absolute best customer service?  Are you giving them the absolute best value for the money they spend with your business?  Are your recommendations in terms of products or services spot-on perfect for each person?

Remember, there is no such thing as a routine sale, contract or project.  Each one is special, unique.  Work to make each your absolute best … every day.  See each contact, project, assignment or sale as an opportunity for you to help a client or customer solve his/her unique, one-of-a-kind, what-if problem or meet a need better than anyone else.  Each customer is counting on you to provide the very best.

Do this, and you will accomplish these powerful goals:

  1. You will meet your customer’s/client’s needs, even if the result is no sale … at least today.
  2. You will lay the groundwork for additional business next month or next year … even if the result was no sale today.
  3. You will convert more one-time buyers into loyal, life-long customers or clients.
  4. You will get more and better referrals and word-of-mouth recommendations from satisfied customers/clients.
  5. Your business will continue to grow and you will prosper … yes, even in today’s lousy economy.

So, give it your best, always.  Be demanding of yourself, and then apply to yourself Winston Churchill’s famous saying:  “I am easily satisfied with the very best.”  Accept nothing short of that.

The bottom line:  Work hard, make money, have fun … and never give your clients/customers or yourself anything but your absolute very best.  — JRI

John R. Ingrisano

The Freestyle Entrepreneur

Trackback URL

5 Comment(s)

  1. Kelley | Apr 14, 2013 | Reply

    I don’t write many remarks, but i did some searching and wound up here NOTHING BUT THE VERY BEST | The Freestyle Entrepreneur. And I actually do have 2 questions for you if it’s allright.
    Is it only me or does it look like a few of the responses appear
    like they are left by brain dead visitors?

    :-P And, if you are posting on other social sites, I would like to follow anything fresh you have to post.
    Would you make a list of every one of all your communal sites
    like your linkedin profile, Facebook page or twitter feed?

  2. best case for galaxy s3 | Apr 28, 2013 | Reply

    I like what you guys tend to be up too. This sort of clever work
    and coverage! Keep up the amazing works guys I’ve included you guys to my personal blogroll.

  3. | Apr 29, 2013 | Reply

    I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over that
    you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly
    a lot often inside case you shield this hike.

  4. | Apr 30, 2013 | Reply

    hi!,I love your writing very so much! proportion we communicate extra about your post on AOL?
    I require an expert in this area to unravel my problem.
    Maybe that is you! Looking forward to look you.

  5. iphone 4 Case | Apr 30, 2013 | Reply

    Simply wish to say your article is as astonishing. The clearness
    for your post is simply great and i can suppose you’re knowledgeable in this subject. Fine together with your permission allow me to grasp your feed to keep up to date with impending post. Thanks 1,000,000 and please keep up the gratifying work.

Post a Comment