Category: Book Review

A Lawler Boy »

Depot Street Memories The Lawler Stories By Bill Sheridan “This book is comprised of a number of essays written at various stages of my life. It does not really have a beginning or an end. At some point I will stop writing. That will be your cue to stop reading.”—Bill Sheridan That’s Bill Sheridan’s opening […]

Marketing Revelation & Book Recommendation »

THE MARKETING REVOLUTION IS HERE I’m a dinosaur, pushing 60 years of age.  I grew up in an age when marketing meant bending, twisting, shouting, cajoling, sex-appealing, manipulating, and pleading to get people to BUY!  BUY!  BUY!  It was a one-way message:  from the seller to the would-be buyer.  We talk.  You listen.  Any questions?  […]

THINKING OUTSIDE THE BOX »

Curious which are the worst airline pilots?  (Korean.)  Ever wonder why some musicians are wanna-bes and others are superstars?  (Ten thousand hours.)  Or why the majority of National Hockey League players are born in January or February? (Age cut-off dates when they were children.)  Do you know why New York’s top merger lawyers are Jewish?  […]

MONDAY BOOK REVIEW: E-MYTH REVISITED »

This is one of those books, The E-Myth Revisited,  that you almost love to hate.    You hate it because the author, Michael E. Gerber, has a smarmy I’m-right-you’re-wrong attitude about him.  (His examples tend to be stories about borderline stupid business owners who he sets straight.)  You love him (well, maybe love is way […]

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SHIFT: How Top Real Estate Agents Tackle Tough Times By Gary Keller, with Dave Jenks and Jay Papasan (McGraw-Hill, 2008, $21.95). Estimates put the number of 1099 workers as high as 40% of the post-recovery economy.  As more people lose their jobs, they are striking out on their own. And National Employment Report finds that […]

Start with the Answer — And Other Wisdom for Aspiring Leaders »

By Bob Seelert Published by Wiley, 2009. $24.95 Today, the words “business” and “wisdom” are rarely seen in the same sentence. But for Bob Seelert, Chairman of Saatchi & Saatchi, the two go hand-in-hand. At a time when our economic systems need to energize people and produce leaders at all levels, Seelert brings us Start […]

Never Sweat Another Tough Situation! »

Crucial conversations – Tools for Talking When the Stakes are High By Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler Foreword by Steven Covey McGraw-Hill, 2002, Paperback $16.95 Reviewed by Bill Willard From my own work with organizations, including families, and from my own experience, I have come to see that there are a few […]

A Couple’s Guide to Financial Peace »

Book Review The Back to Basics Book of Money –A Couple’s Guide to Financial Peace By John R. Ingrisano Paperback, Copyright 2009 Text: $15.99 & Workbook: $14.99 Set: $24.99 www.b2bbookofmoney.com. Reviewed by Bill Willard News Flash: The newly married typically have long, bumpy roads ahead of them under the best of circumstances. An economy that […]

Book Review: The Back To Basics Guide to Selling »

The Back to Basics Book of Selling A Guide to a Successful Sales Career 25th Anniversary Edition By John R. Ingrisano www.TheFreestyleentrepreneur.com Paperback, $19.94 Reviewed by Bill Willard Selling is a numbers game, a thought perhaps best expressed in the famous 10-3-1 sales ratio. That is, for every 10 live bodies you talk to, 3 […]

Book Review: Think Like A Champion – An Informal Education in Business and Life »

Book Review Think Like A Champion – An Informal Education in Business and Life By Donald J. Trump, with Meredith McGiver Vanguard Press, 2009 Hardcover, $24.95 Reviewed by Bill Willard www.Freestylentrepreneur.com More than just the product of an indifferent barber, Donald Trump is a self-made, deservedly self-confident businessman instantly recognized wherever he goes. He is, […]

The Fearless Fish Out of Water »

Book Review The Fearless Fish Out of Water – How to Succeed When You’re The Only One Like You By Robin Fisher Roffer www.fearlessfishoutofwater.com Paperback, $24.95 Reviewed by Bill Willard Almost everyone has a “fish-out-of-water” story to tell. A report in Parade Magazine, for instance, explains that the promotional tagline “Characters Welcome,” which airs during […]

The Back to Basics Book of Selling: A Guide to a Successful Sales Career »

PRESS RELEASE/BOOK REVIEW FOR IMMEDIATE RELEASE Contact: John R. Ingrisano (920) 559-3722 Book Review Back to Basics Key to Sales Success The Back to Basics Book of Selling: A Guide to a Successful Sales Career by John R. Ingrisano. $19.94, Lulu Books. Successful selling is not about the gift of gab or being quick with […]

The Sport of Business »

Integrated Enterprise Excellence, Volume 1 — The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard, Forrest W. Breyfogle, III, Bridgeway Books, 2008, 143 pages. Golf may once have been The Sport of Kings, but with some $28 billion in annual sales now attributed to contacts and relationships initiated on the golf […]

The Clean Tech Revolution: The Next Big Growth and Investment Opportunity (Hardcover) by Ron Pernick and Clint Wilder »

CrazyBusy: Overstretched, Overbooked, and About to Snap! Strategies for Handling Your Fast-Paced Life (Paperback) by Edward Dr Hallowell (Author) »