Survival skills for those of us crazy enough to work for ourselves.
By John Ingrisano on Mar 2, 2010 in Book Review, marketing | 0 Comments
THE MARKETING REVOLUTION IS HERE
I’m a dinosaur, pushing 60 years of age. I grew up in an age when marketing meant bending, twisting, shouting, cajoling, sex-appealing, manipulating, and pleading to get people to BUY! BUY! BUY! It was a one-way message: from the seller to the would-be buyer. We talk. You listen. Any questions? Not [...]
By John Ingrisano on Feb 4, 2010 in marketing | 0 Comments
I know. I know. The customer is king. But for a moment, consider two things:
Your customers have a need for your product. They will buy it somewhere, either from you or from a competitor.
They will buy it from you if you can demonstrate not that you’re great, but that you’re better than your competition. (It’s [...]
By John Ingrisano on Jan 8, 2010 in marketing | 0 Comments
Two back-to-basics things you need to remember this January:
Market! Market! Market! Bang the drum, reminding your customers about who you and what why you are the greatest thing to happen since Al Gore invented the Internet. This how you bring in new customers! Marketing is especially imporant now, since the economy is showing key signs of rousing from its [...]
By John Ingrisano on Dec 30, 2009 in marketing | 0 Comments
My friends say I have no life. Except for some fishing, spoiling my grandkids, service work with the Lions and experimental cooking with/on my friends and family, I have no major distractions.
That’s because I love to work. I have found that there is nothing more thrilling than business … both working on mine and helping [...]
By John Ingrisano on Jul 24, 2008 in marketing | 1 Comment
“Successful people are not just those
who are good at what they do,
but those who are good at
selling the idea that
they are good at what they do.”
– Jack Gordon
[This article first appeared in Corporate Report Wisconsin.]
As an SBO, my marketing budget ranges somewhere between non-existent and who-are-you-kidding? One space ad, no matter how strategically placed, could set [...]
By John Ingrisano on May 12, 2008 in marketing | 4 Comments
Used to be that networking meant you joined the Rotary and golfed at the country club, got together at the meet-and-greet cocktail hour to swap business cards and, almost as an afterthought, mentioned what you do for a living to your son’s friend’s father in the bleachers at the softball game.
Well, networking has grown up, [...]
