Category: Tales from the Trenches

A Tale of Two Customers »

The following is  a guest  article by Dr. Robert (Flute) Snyder of Hudson, Wisconsin, who worked thirty years as a college professor of music, appeared at Carnegie Recital Hall and was reviewed favorably in the New York Times. He served several years as a professional secretary, filled unemployment gaps for almost thirty years as a small [...]

MAKE CUSTOMERS FEEL SPECIAL »

(The following article first appeared in Corporate Report Wisconsin.) 
Sometimes we forget just how important the customer is.  And when we do, it costs us.  So, ask yourself, what have I done today to make my customers and prospects feel special and valued?
 Example # 1:  I needed a washer repaired last fall.  I called one service [...]

…AND SOMETIMES THE BEAR GETS YOU! »

HONEST EMPLOYEE EVALUATIONS! »