I’m John R. Ingrisano, founder and president of Custom Communications and owner of The Freestyle Entrepreneur (www.TheFreestyleEntrepreneur.com). I’m a marketing strategist who has helped businesses survive, grow and make money for 35 years.
What you do (and let’s see if I can get most of it right): Well, you’re a business owner. You may have dozens of employees, just a handful, or none at all.
Your business may be headquartered in the heart of downtown or in the spare bedroom down the hall. You sometimes wake up at 3:00 AM thinking about this client or that delivery. Money is often – if not always — on your mind, as you look for ways to spend less, earn more, cut your quarterly payment to the IRS. You get eaten alive on expenses, nitpicked to distraction by the government, and have to shake your head in disbelief when you hear that such-and-such labor group is ready to strike over paying $5 more for health insurance.
You love what you do … sometimes, and hate what you do … often. And let’s face it … there are times when your fondest fantasy is to chuck it all and become an hourly clerk a local convenience store. Still, while you sometimes wonder why you do this, you can’t imagine doing anything else.
You do it for the freedom. You do it for the money. You do it because you know the answers and don’t need to form a committee or check a survey to figure out what you already know. You do it because there’s only one thing worse than working for yourself … and that’s working for someone else.
What I do: Ditto. I’m an SBO, a small business owner, who is pretty much unemployable in the world of cubicle-dwelling wage slaves.
My role: I not only understand small businesses and their needs, but I work with them to enhance their marketing results. So, if you’d like me to help you and your business survive, thrive and move to the next level, let’s talk.
Work hard. Make money. Have fun.
– John R. Ingrisano (aka The Freestyle Entrepreneur)
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