by John Ingrisano
Are we there yet? That’s the kids’ mantra from the backseat. It can also be our whine when we wonder about when it’s ever going to get easier in our business. Well, when it comes to you and your business success, the answer should be: Not yet!
The fact is, in this uber-competitive, ever-changing world, we have to keep on growing, keep on learning, keep on investing in ourselves and finding new ways to stay ahead of the pack. Life is challenging. Embrace it.
What can/should you do? For starters, how about just 30 minutes each day of reading, listening to biz or motivational CDs while in your car; or maybe investing in a seminar, workshop or trade show several times a year?
Imagine investing 30 minutes a day, five days a week in staying sharp, keeping motivated, and growing. That averages out to 2.5 hours a week, 10 hours a month, about 120 hours a year.
That’s like three full weeks each year devoted exclusively to continuing education. What will that do for you? It will make you sharper and more knowledgeable than 95% of your competitors, and, yes, knowledge is power. Just as important, it will help keep you motivated. While many of the also-rans will get wooly-headed and dull-witted, you will keep loping along, staying strong in your game, becoming – and being known for – being one of the best.
So, invest in yourself. And when you begin to wonder, “Are we there yet?” just smile, shrug and keep on going. It’s a long trip, but it can also be a fun one.
Work hard. Make money. Have fun. And keep on investing in yourself! – JRI
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