We didn’t start the recession. That, in my opinion, was the brain child of stupid government policy and trough-happy big businesses who couldn’t resist the lure of “easy” government money. But that’s a topic for a different day.
We – as in the millions of small businesses across the land — didn’t start the recession. However, I’m seeing more and more of us who have decided enough is enough.
In other words, the recession ain’t over ‘til WE say it’s over … and just about every business owner I talk to says it’s time for it to be over. No, it’s not some mindless wishful thinking, but, as always, a determination to put our money where our mouth is and make it happen.
I’m seeing it in places like New York, where a small, quirky grocery chain, Fairway Foods, is opening up new stores by the cartful.
I’m seeing it in little places like my beloved Algoma, Wisconsin, where Brad and Aric Schmiling are expanding their world-class von Stiehl Winery (yes, in sleepy Algoma, Wisconsin) to accommodate the growth in demand.
I’m seeing it in a little operation called Rio Creek Foods, also in Algoma, which has just introduced its Kabuli, all-in-one pizza package for distribution. They’re so small they don’t even have a website, but drop sales manager, Jeff Schoenborn, an email at firstname.lastname@example.org for details. (And, no, I’m not paid for this, but I like to give a hustling company a good word.)
I’m seeing it in just about every business I talk to, as they’re ramping up, hiring, investing, declaring: This recession is over! Why? Because WE say it is!
As always, work hard, make money, have fun!
Oh, and by the way, speaking of ratcheting up sales, I invite you to order a copy of my The Back to Basics Book of Selling. Click on the title link or order directly from me by sending a check for $19.94 ($35.89 for two), and I’ll throw in shipping for free … and autograph your copies, as well.
204 Lakeview Drive
Algoma, WI 54201
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