I’m a draft horse. I can plug along for hours upon hours when put to a task. My brother, on the other hand, is off running the Boston Marathon this weekend. I admire him and others who work and sweat and train their bodies so they can actually run 27+ miles. I love them because they not only do the impossible (no one can really imagine running that far) but they understand that to do what they do takes stubborn determination, persistence and a refusal to throw in the towel.
I appreciate them because they are ideal models for business owners, men and women who don’t cut and run the second times get tough. You see, it’s easy to be a brilliant entrepreneur in boom times. Pretty much anyone can turn a profit in a go-go economy. But when times get tough — when those two-by-fours keep coming at us, crack-crack-cracking us right between the eyes, when it looks like the phone will never ring, the payments will never arrive, and the sales will never start heading north again – those are the times when those who understand sheer, tough-minded endurance will succeed.
My point: If you’re having a tough time right now, good for you. You have two choices — toughen up or run for the hills. My vote is to dig in and enjoy the struggle … and be one of those who are still standing when the go-go times return. And, yes, they will return.
“You’ll never find a better sparring
partner than adversity.”
– Walt Schmidt
So, as always, work hard, try to make money, have fun, and break a sweat.
The Freestyle Entrepreneur
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