Current Article

Engineering Success

A Conversation with Nicholas L. Gregory

Responding to a 1979 Stanford Research Institute survey, 37,000 affluent individuals said they were frustrated with too many financial services companies with too many poorly trained high-pressure sales reps pushing too many prepackaged products.

 In 1982, a young Ohio financial advisor, Nicholas Gregory, read that survey and realized this was no way to run a railroad. Before long, Gregory also knew he’d lurched uncontrollably into a hot new business opportunity! A fellow Floridian these days, he told me all about it over a recent cup of coffee.

“Accidental” Entrepreneur

“There had to be a better way,” Gregory reasoned at the time, “And I believe we found it!” The objective, as he saw it, was to combine those “disturbing” survey results about half-baked sales reps with a basic principle of engineering: It is essential to thoroughly understand your subject before you can make sound judgments about it. The result is the now-patented “Financial Engineering Process,” which provides quality financial education, training and advanced case design through Nick Gregory’s Financial Engineering Institute, LLC.

“Just as engineering provides manageable answers to complicated questions,” Gregory notes, “The traditional approach to financial services meant looking at consumers’ needs and objectives, and making suitable product recommendations–and for many advisors it still is. But doing business with wealthy individuals and business owners—the high-end “Affluent Markets”–requires specialized knowledge and professional education in the full-range of complex, ever-changing issues unique to that much sought-after ‘niche’ marketplace, and which, frankly, are beyond the reach of most financial services reps.”

Out of reach perhaps, but thanks to Nick Gregory, not unavailable!

Today, The Financial Engineering Institute, LLC, helps the financial services community reach and acquire affluent clients by mastering the levels of planning, marketing and technical tooling required in today’s volatile financial world. As a speaker and writer, for example, Nick Gregory has a firm grasp on cash management, risk management, investing, taxation, estate preservation, employee benefits, business succession and retirement planning–and routinely consults on those essential topics with attorneys, accountants and top-tier financial services professionals, as well as some of the largest financial service organizations worldwide.

Yes, those subjects are complex, but as with any intelligent engineering or smart business design, the beauty of Nick Gregory’s Financial Engineering process is its simplicity. “Financial Engineering-trained advisors are able to adopt a repeatable and customizable process for delivering financial services to high-end personal and business-owner clients,” Gregory concludes, “And because it really works, it’s a great confidence builder!”

What to Know More? Visit Nick Gregory on the Web at www.thefei.com, or contact The Financial Engineering Institute at P.O. Box 249, Tarpon Springs, FL 34688. 

Bill Willard is a commercial freelance writer in Clearwater FL. A high-impact writer and editor for over 30 years, in addition to his byline pieces, Bill’s beat includes ghostwriting and editing for businesses of all types and sizes, professional practitioners and individuals. Contact him at billw15@tampabay.rr.com to sign up for his popular e-blog, “Take Back America.”

Popularity: 1% [?]

Trackback URL

1 Comment(s)

  1. John Ingrisano | Feb 28, 2010 | Reply

    Terrific profile of an exciting business. The lesson: Opportunities to meet needs in business abound. Just look for them.

Post a Comment