How are you perceived by the people with whom you do business on a daily basis? Do they welcome your calls and are they glad to see you in person?
I strongly urge you to consider this and always be thinking about how to create a positive image with them. We’re really talking about marketing in its purest form…marketing yourself. What you do and how you do it.
At some point in time the advertising industry figured out that the best way to show wrist watches and clocks in magazines, on web-sites and on television is to have the hands set at ‘ten after ten.’ The reason? The watches are ‘smiling‘ and the message sends out positive vibes to potential buyers.
Since hearing about this tactic, I’ve intentionally looked for advertisements featuring clocks and watches that have hands. Please do the same to verify for yourself what I’ve just written. Go out and Google ‘watches’ to see whether I’m right. It will not happen 100% of the time–but at least 80% of of the time you will find it to be true.
Professional marketing organizations have discovered that this technique is effective and creates positive sales results.
Your challenge is to create and then consistently convey a positive image about yourself, your product, your expertise, your character, your integrity, or your work ethic that is attractive to clients, customers and prospects.
Be your own ‘smiling watch.’ Find something that works for you and consistently use it to promote yourself personally and professionally.
Bill Sheridan–SHERIDAN WRITES
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