Franchise Brief: Butterfly Life
By Bill Willard on May 29, 2007 in Franchise Brief
Butterfly Life – The Butter Fly Life concept of developing a women’s fitness franchise with an integrated approach to weight loss and healthy living was created by industry pioneers with long experience helping women realize their goals.
Butterfly Life understands weight loss is only one component of healthy living. That’s why Butterfly Life was developed as an integrated, 360-degree approach to addressing women’s fitness and health. By integrating traditional components of weight loss – nutrition and exercise – with psychology, beauty and fashion, the development team created a unique women’s health club franchise that inspires women to become exactly who they want to be.
Not just another Health Club, it’s a new way of Life, the firm asserts. Butterfly Life provides a nurturing and supportive environment where members can exercise using state-of-the-art fitness equipment designed specifically for women, as well as gain insight into nutrition, psychology, beauty and fashion. Research has shown that a women’s fitness program incorporating all of these disciplines leads to a successful realization of goals.
The transformations women undergo on the Butterfly Life program are, in the words of company officials: “Incredible.” Each Butterfly Life women’s fitness center brings to its members a world-renowned collection of experts in fitness, nutrition, psychology, beauty and fashion. Together, the Butterfly Life experts have developed simple and effective programs to help women succeed at weight management and healthy living.
The Butterfly Life program provides all the encouragement members need to get started, and continue to maintain a healthy lifestyle and optimal long-term weight-loss success:
• Life Vision - A Butterfly Life Exclusive! — Butterfly Life brings advisors directly to members through Life Vision, a unique and innovative delivery system that provides women with world-class information on healthy living solutions. Members are interested in learning about nutrition, fitness, psychology, health and beauty from leaders in each of these disciplines. That’s why each Butterfly Life women’s fitness center is equipped with Life Vision and a 65” monitor that gets members up close and personal with their advisors. Through Life Vision, members can tune into 20-minute seminars and lectures that outline simple steps to achieving a balanced life – along with results-driven solutions for weight management. In concert with one another, the Butterfly Life advisors have developed a contemporary and comprehensive program that is simple to follow and provides the inspiration and motivation members need to exercise mind, body and spirit. Life Vision is set up to work with members’ schedules. View the series with other Butterfly Life members at Butterfly ladies gyms, or take a video or DVD home.
• Women’s 30-Minute Circuit Training — Each Butterfly Life women’s fitness center is equipped with a 15-station, strength-training circuit 30 Minute Circuit Training using state-of-the-art equipment developed to meet the needs of women at all levels. In 30 minutes, members complete well-balanced circuit training for women that works out the entire body, efficiently and effectively. And unlike the circuit training at many of the firm’s competitors, it is said that members will never outgrow the equipment. The Butterfly Life circuit progresses as members progress. Learn more about the franchises’ state-of-the-art equipment, and why this equipment puts Butterfly Life ahead of the competition.
• Group X - Exercise Classes — In addition to 30 minute circuit training, each Butterfly Life offers its members group exercise (Group X) classes. Movement and cardio classes include step, low impact and dance. Toning classes include lower and upper body sculpting. Relaxation and meditation classes include yoga, pilates and stretch.
• Butterfly Life - Weight Loss Express™ — The Butterfly Life Weight Loss Express™ program is a combination of circuit training workouts and nutritional education classes designed to show members positive results in 30 days. As with all of the Butterfly Life programs, Weight Loss Express™ concentrates on fitness and nutrition. Weight Loss Express™ classes take place in a group setting, so members can share their support and encouragement with one another. It is an excellent way of learning the benefits of cardiovascular and resistance training; plus exactly how food and calorie intake adjustments can lead to permanent weight loss. Additionally, we’ll provide a perspective on the psychology behind both the positive and negative behaviors affecting a healthy lifestyle. Weight Loss Express can help members lose a dress size or up to 10 pounds in 30 days. Weight Loss Express classes are scheduled and sign up is necessary. Check the nearest Butterfly Life club for more details.
Butterfly Life provides a comprehensive training program, including specific training modules in pre-opening marketing and sales, human resources, customer service, and exercise and nutrition. Franchise owners learn how to develop long-term goals and make daily operational decisions. Nothing is left to chance.
Butterfly life is coming to cities nationwide with over 400 free franchise seminars. Attend the seminar and receive a $1,000 free travel voucher to visit corporate headquarters in San Francisco, CA. Or visit their Website at www.butterflylife.com for additional details, pricing information, how to sign up, and existing club locations.
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