Don’t Be The Best
By John Ingrisano on May 14, 2007 in Hot Biz Tips
In business, being the best is the baseline. It is assumed by the customer. At the same time, would-be buyers no longer actually think in terms of best. As sad as it may sound, they simply want to avoid making the wrong decision, not necessarily making the best one.
So, don’t tell prospects that you are best or why you are best. Instead, tell them what you can do for them, how you can help them. Work hard. Make money. Have fun. — JRIngrisano (The Freestyle Entrepreneur)
"Claiming to be ‘best’ is a losing
strategy. It causes more skepticism
than advantage."
– Robert F. Krumroy
(Brilliant Strategies and Fatal
Blunders: How Small Businesses
Survive and Thrive in an Overcrowded
Market)
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