Your business card is more than just…well, more than just a business card. Think of it as a mini-brochure. Its purpose is to tell who you are and what you do.
First, make sure it looks professional. Invest a few bucks in a logo design…something that will make your business card look like more than just a flat-stock collection of words that you ran off your computer. There’s no need to emboss it with raised letters; just give it something to make it stand out.
Some folks like to put their photo on their cards. I did that for a while. The problem: As I got older (and better looking each year, I might add), I kept forgetting to update my photo. Actually, it worked out well, because people always took a minute to look at the card and ask who that young guy was. Whatever works, I guess.
Second, make sure you have all contact info — phone, email, website, and anything else. If you have sterling credentials, see if there is a way to include them. Just be sure you do not clutter up the look.
Third, take advantage of that wasted space on the back. I’m a business consultant, so the back of my card has my mission: "Helping small business owners survive, grow and make money." Below that is my favorite quote by Malcolm Forbes: "If you don’t drive your business, you’ll be driven out of business."
Fourth, carry your cards with you wherever you go, and hand them out like candy at a confectioners’ convention. Sure, 95% will end up in the trashcan, but that 5% will know how to reach you when they need you.
Work hard. Make money. Have fun.
The Freestyle Entrepreneur
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