TAP INTO THE OLDER MARKETS
By John Ingrisano on Jan 16, 2007 in Hot Biz Tips
I’m 56 years old, and I’m not stupid. So, why is it that when I watch television, I don’t understand half the stuff I’m seeing? The answer: Because the entertainment world still caters to the under-30, MTV crowd, even though the 50+ population is not only big and wealthy, but growing bigger and wealthier all the time.
Looking for a hot market? Then start tapping into the Golden Boy and Golden Girl age set. That’s where the money is.
Work hard. Make money. Have fun. — JRIngrisano
"[Age] 50-plus consumers…account for more
than 50 percent of all discretionary spending…
despite constituting just 27 percent of the
total population."
– Marti Barletta
(Marketing to Women)
Popularity: 2% [?]
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