I think it is amazing how advertisers still pander primarily to the young, the MTV generation. The real money is with the aging population. They have more net worth and discretionary income than any other market segment.
In your prospecting and sales focus, adjust it to those of us who are starting to crest the hill. They have the ability to pay and they aren’t afraid to spend their money when they see the value.
Work hard. Make money. Have fun. — JR Ingrisano
"In 2000, households headed by people
in the 55-64 age group had a median net
worth of $112,048 — which is 15 times as
much as the $7,240 in median net worth
reported for the under-35 age group."
– Marti Barletta
(Marketing to Women)
Popularity: 2% [?]