WHAT ARE YOU SELLING?
By John Ingrisano on Mar 19, 2008 in Hot Biz Tips
We all sell something, and we always sell all the time.
When we smile, we sell a relationship. When we short-change a customer or client, we sell doubt and distrust. When we fail to persuade prospects to buy our product, we have sold them on our lack of ability to meet their need.
The bottom line: Every word, gesture and attitude is a sales presentation of some kind. Make yours always positive so you get the sale you want. Work hard. Make money. Have fun.
“A sale is made on every presentation.
The prospect either sells you that he
can’t or won’t buy, or you sell him that
he can and should buy.”
– Zig Ziglar
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