By Bill Willard
Contributing Author

The Issue

Small-business owners should take time to put their companies under a microscope, assessing what they’re doing and what they could be doing better, and fixing what needs to be fixed.

What I Think

If this is a good time for you to do that, consider the following tips:

• Comparing your business to similar businesses in terms of operating expenses, staffing, and working capital.
• Assessing and making the most of available marketing, branding, client communication and other business development resources.
• Identifying, accessing or participating in online business resources (you’re at one of them; might as well make the most of it!) or applicable on-site conferences.
• Reaching out to peers, and take advantage of any available networking opportunities.
• Identifying staff development needs and assess availability of new team members or support personnel.
• If you need additional support, consider speaking with business recruiters about staff development tools and recruiting opportunities.
• Assessing all applicable product knowledge, skills training, coaching and education programs.
• Consider asking your financial adviser about business development and continuation resources you might have difficulty accessing on your own.
• Consider using the equity in your home as a long-term tool for enhancing your retirement.

What Do You Think?

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Bill Willard is a commercial freelance writer in Clearwater FL. A high-impact writer and editor for over 30 years, in addition to his byline pieces, Bill’s beat includes ghostwriting and editing for businesses of all types and sizes, professional practitioners and individuals. He is a www.thefreestyleentrepreneur.com Contributing Author.

Visit his Website: www.writergazette.com/WillardAssociates.shtml. Or contact him at billw15@tampabay.rr.com to sign up for his popular e-blog, Daily Grin.

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