The Issue:  SBOs need to correct misconceptions they may have had about others…especially if they’ve dragged them out into the open…in print…online…for the world to see!

What I Think: Last week, I sounded off about the young fellow I called about detailing my car.

He had a first-class Website, devoted readers will recall, but sounded about as interested in my phone call as he would receiving a Draft Notice. He got the job, but while he was here I told him exactly why he almost hadn’t.

In No Uncertain Terms!

He told me his life had been a soup sandwich lately, but realized he didn’t have to broadcast that to prospective customers. As for his terrific Website, turns out he designed it himself! In fact, one of the reasons he was so distracted on the phone was having too many business and personal irons in too many fires.

“But, you’re entirely right, Sir. Thanks for bringing it to my attention.” 

And with that, he managed a broad grin and a firm handshake! I returned both, as pleased to have handed out some useful coaching, as I am to be getting something off my manly chest that’s been bugging me all week!

What Do You Think? Would you have given this guy your business in the first place? And would you have given him the straight skinny about his lousy phone manners? Your comments are welcome. Have you registered?

Bill Willard is a freelance writer in Clearwater FL. He has been a high-impact writer and editor for over 30 years. In addition to his byline pieces, Bill’s beat includes ghostwriting and editing for businesses of all types and sizes, professional practitioners and individuals, and is a www.thefreestyleentrepreneur.com Contributing Author. Visit his Website: www.writergazette.com/WillardAssociates.shtml
Or contact him at billw15@tampabay.rr.com.

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