The Issue: Remember when doctors came to your home when you were sick? Anyone who grew up in the ‘40s and ’50 probably does. A relic of the past? Well, yes. But apparently one that’s worth a second look; this time as “Elite Care MD,” a medical practice that caters to business owners and anyone else who can afford them. At least, that’s the substance of radio ads being aired these days in the Tampa Bay Area.

What I Think: That message is amplified on www.elitecaremd.com: If you wake up feeling lousy and can’t miss work…or need a prescription filled and delivered…these folks will be there as your “on-call medical resource.”

Ouch! If that sounds expensive, it probably is. Indeed, the ads appeal expressly to upscale business people whose time is so valuable, it can’t be spent waiting in doctors offices. That, at least, is a sentiment we can all appreciate, if not appropriate! Yet, happily, a good number of Americans still have the wherewithal to make use of such a service should the need arise, as it does inevitably for us all.

So I say: More power to them! The business brains behind Elite Care MD have apparently hit upon a potential winner, assuming they’ve identified and covered all the necessary bases…and the nation’s economy is not further driven into the ground by our feckless and/or felonious politicians (offense intended). In fact, the spirit, resolve and confidence those medical-professional entrepreneurs are displaying is what this great country of ours is really all about, but there’s no need to remind any of you of that.

What Do You Think? Your comments are welcome. Have you registered?

Bill Willard is a freelance writer in Clearwater FL. He has been a high-impact writer and editor for over 30 years. In addition to his byline pieces, Bill’s beat includes ghostwriting and editing for businesses of all types and sizes, professional practitioners and individuals, and is a www.thefreestyleentrepreneur.com Contributing Author. Visit his Website: www.writergazette.com/WillardAssociates.shtml
Or contact him at billw15@tampabay.rr.com.

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