The Issue: SBOs need to match professionally designed Websites with equally professional-sounding telephone voices.
What I Think: I’ve written in this space about grown women on TV/Cable with girlish voices losing a lot of their authority. The same goes for SBOs of both the popular genders who’ve taken the trouble of mounting a winning Web presence mentally straightening their ties and coming across as winners when speaking on the phone.
Example: We wanted someone to detail our backup car before putting it up for sale. Googling “auto detailers/Clearwater, FL” I selected the local vendor advertising the best prices, with positive “User Comments,” and who also had the best-looking, most user-friendly Web site. Making the phone call, I was put off by the dull, lackadaisical voice that answered (“hulow”).
Determining that I’d reached the right number, I went on to make an appointment anyway. I’d give this SBO’s Website an A-plus, but the owner’s phone presence? D-minus. And all had to do was sound positive and interesting…and interested in speaking with a business prospect! And it doesn’t matter that he runs the business part-time, as I’ve learned. It will be interesting to see how he comes across in person.
What Do You Think? Your comments are welcome. Have you registered?
Bill Willard is a freelance writer in Clearwater FL. He has been a high-impact writer and editor for over 30 years. In addition to his byline pieces, Bill’s beat includes ghostwriting and editing for businesses of all types and sizes, professional practitioners and individuals, and is a www.thefreestyleentrepreneur.com Contributing Author. Visit his Website: www.writergazette.com/WillardAssociates.shtml
Or contact him at firstname.lastname@example.org.
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