I’m not entirely sure why I remember this true story that I read many years ago in the Reader’s Digest. Maybe because my own dad died when I was seven and I have so few memories of him. Or, perhaps it’s because of the O. Henry surprise ending. Whatever the reason, I’ve never forgotten it.
A father wrote about chatting with his young adult son and inquired, "What’s your favorite memory of something that you and I did when you were growing up?" He expected to hear about the fabulous vacation to Disney World or an excursion to the Grand Canyon. Possibly their first big league baseball game together.
To the dad’s utter surprise, his son replied in a flash, "Oh, that’s easy. The time when I was about ten years old and went with you on a sales call and we stopped to catch butterflies under a bridge."
"Why did you choose that?" he asked. "We had so many wonderful family vacations and other events that cost a ton of money."
The son laughed and answered, "Because when I asked you to stop, I didn’t expect you to do it?"
What does that have to do with you as a small business owner?
Often we think that we have to hit the big home run in our professional and personal lives. The truth of the matter is that it’s often the little things that we do for others and that they do for us that are most meaningful. You can and do make a difference as an entrepreneur.
I recommend that you surprise your customers/prospects once in awhile by doing something just a little extra—something fun and unexpected!
Let it be your version of stopping to catch butterflies.
Written by Bill Sheridan "Sheridan Writes"—see my bio under Guest Authors
Written by Bill Sheridan
"Sheridan Writes"—see my bio under Guest Authors
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