Biz Basics — Customer Care Counts
By John Ingrisano on Oct 26, 2006 in Quote of the Day
Business is simple. Take care of your customers and not only will they come back, but they will bring their friends.
When you quibble over a refund, make the customer work hard to reach you (I despise playing push-button bingo when I call a big company), or just fail to return a smile from a customer who doesn’t know (or care) that you’ve had a tough day, then you are begging those folks to take their business somewhere.
Bottom line: Take care of your customers, and they will take care of you. So work hard. Make money. And have fun.
– JR Ingrisano
"Never lose sight of the fact that we
are here to serve the customer. If
we don’t serve the customer well,
another retailer will."
– Robert Gill, J.C. Penney Co.
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