"Cultivating ‘brand sirens’ online can help your bottom line. Sirens are satisfied customers who sing a product’s praises on blogs, your own Web site’s comment section and other internet locations.
"Up to 75% of consumers check to see what others are saying about products before buying big – and small-ticket goods and services.
"Product review sections on a company Web site are a must-have. They’re proven to boost sales…."
Source: The Kiplinger Letter
Popularity: 4% [?]