Cultivating Online “Brand Sirens”
By Bill Willard on Aug 2, 2007 in Quote of the Day
"Cultivating ‘brand sirens’ online can help your bottom line. Sirens are satisfied customers who sing a product’s praises on blogs, your own Web site’s comment section and other internet locations.
"Up to 75% of consumers check to see what others are saying about products before buying big – and small-ticket goods and services.
"Product review sections on a company Web site are a must-have. They’re proven to boost sales…."
Source: The Kiplinger Letter
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