As I’ve mentioned before, I’ve come to recognize that business success is no longer simply about building a better mouse trap. Excellence, the buzz word of the 80s, is assumed. It’s no big woof anymore.
The key to success in this decade is making the emotional bond — like the one we feel with Starbucks, Fed Ex, and the places you do business every day. Think about it! It’s more the feeling than the cost.
Build the connection and reap the profits. — JRI
"Today’s winning business objective
is to create an emotional connection
with the consumer."
– Robert E. Krumroy
(Brilliant Strategies and Fatal
Blunders: How Small Businesses
Survive and Thrive in an Overcrowded
Popularity: 5% [?]