As a small business owner, you don’t follow the herd. You lead it … and if anyone else follows, that fine. If not, so be it. (One of the best bumper stickers I ever saw read: “Unless you’re the lead sled dog, the view never changes.”)
You’re holding your business together and making it work because you cut your own path, go your own way, make your own rules.
That’s what a friend of mine has done. In this lousy economy, with its even lousier housing market, he started a “home detailing” business. He approaches home sellers and for a fee, spruces up the home and makes it more attractive. While others are going broke, he is so busy that he is hiring people … and still can’t keep up. That’s a man who made his own rules, and he’s profiting handsomely as a result.
The bottom line: During these tough times, you cannot afford to stay huddled in the box. It’s time to get out of it. Think about new ways to make money, cut costs, keep on growing (not just surviving) in this recession.“You can go through life or you can design one. If you have a plan, if you have a goal, then opportunities pop out in front of you.” — Ken Thuerbach So, work hard. Make money. Have fun. And make your own rules. John Ingrisano The Freestyle Entrepreneur 204 Lakeview Drive Algoma, WI 54201 (920) 559-3722 www.TheFreestyleEntreprenuer.com