MEN & WOMEN AND BUYING DECISIONS
By John Ingrisano on Dec 4, 2007 in Quote of the Day
Just in case you haven’t noticed, men and women are different. They think differently. They shop differently. They buy differently. However, most selling "models" are designed for men. If you are in sales, consider the following. — JRIngrisano
[W]hen men say "I’ll think about it,"
it’s the polite way to say, "I’m not
interested." But when women say
"I’ll think about it," it really means
"I’ll think about it."
– Marti Barletta
(Marketing to Women)
Popularity: 7% [?]
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