Keep good records. Track your activity. Maybe in a go-go economy, you can afford to slop along and stay in the black. But survivors and thrivers in business these days know which products make the biggest profits; which customers generate the most sales; which employees are worth their wages.
Most of all, don’t just set goals or make vague plans. Hold yourself and others accountable. Set goals and deadlines, and be darn sure to measure how well you are doing every step of the way.
The bottom line: Know where your bread is buttered and where you’re choking down dry toast. Work hard. Make money. Have fun.
“What gets measured tends to get
– Mickey Straub, President
Sales Activity Management
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