The Freestyle Entrepreneur

 “Successful people are not just those who are good at what they do, but those who are good at selling the idea that they are good at what they do.”  – Jack Gordon [This article first appeared in Corporate Report Wisconsin.]  As an SBO, my marketing budget ranges somewhere between non-existent and who-are-you-kidding?  One space ad, [...]

 Used to be that networking meant you joined the Rotary and golfed at the country club, got together at the meet-and-greet cocktail hour to swap business cards and, almost as an afterthought, mentioned what you do for a living to your son’s friend’s father in the bleachers at the softball game. Well, networking has grown [...]