BIG-TIME MARKETING ON A SMALL-TIME BUDGET »

 “Successful people are not just those
who are good at what they do,
but those who are good at
selling the idea that
they are good at what they do.”
 – Jack Gordon
[This article first appeared in Corporate Report Wisconsin.] 
As an SBO, my marketing budget ranges somewhere between non-existent and who-are-you-kidding?  One space ad, no matter how strategically placed, could set [...]

Popularity: 7% [?]

MAKING NETWORKING WORK »

 Used to be that networking meant you joined the Rotary and golfed at the country club, got together at the meet-and-greet cocktail hour to swap business cards and, almost as an afterthought, mentioned what you do for a living to your son’s friend’s father in the bleachers at the softball game.
Well, networking has grown up, [...]

Popularity: 10% [?]