BIG-TIME MARKETING ON A SMALL-TIME BUDGET »

 “Successful people are not just those who are good at what they do, but those who are good at selling the idea that they are good at what they do.”  — Jack Gordon [This article first appeared in Corporate Report Wisconsin.]  As an SBO, my marketing budget ranges somewhere between non-existent and who-are-you-kidding?  One space ad, […]

MAKING NETWORKING WORK »

 Used to be that networking meant you joined the Rotary and golfed at the country club, got together at the meet-and-greet cocktail hour to swap business cards and, almost as an afterthought, mentioned what you do for a living to your son’s friend’s father in the bleachers at the softball game. Well, networking has grown […]