ENTREPRENEUR OF THE YEAR! »

I hadn’t seen Marty in a few weeks, not since his restaurant failed.  The news had left me sad. It’s never fun to watch a hard-working fellow lose not only his money, but also his dream.  Fortunately, he still had his base business: a small tavern, with quarters upstairs for him and his wife.  But […]

YOUR MARKETING PLAN (GROAN) »

Creating a marketing plan is a pain,  reminiscent of an annoying school assignment.  That’s why most business owners will do just about anything to avoid the task of putting one together.  However, those who do are  glad they did.  Your marketing plan is your treasure map, with X marketing the spot where customers, sales and […]