BIG-TIME MARKETING ON A SMALL-TIME BUDGET »

 “Successful people are not just those who are good at what they do, but those who are good at selling the idea that they are good at what they do.”  – Jack Gordon [This article first appeared in Corporate Report Wisconsin.]  As an SBO, my marketing budget ranges somewhere between non-existent and who-are-you-kidding?  One space ad, […]

MAKING NETWORKING WORK »

 Used to be that networking meant you joined the Rotary and golfed at the country club, got together at the meet-and-greet cocktail hour to swap business cards and, almost as an afterthought, mentioned what you do for a living to your son’s friend’s father in the bleachers at the softball game. Well, networking has grown […]

YOUR MARKETING PLAN (GROAN) »

Creating a marketing plan is a pain,  reminiscent of an annoying school assignment.  That’s why most business owners will do just about anything to avoid the task of putting one together.  However, those who do are  glad they did.  Your marketing plan is your treasure map, with X marketing the spot where customers, sales and […]

Introducing the New WordPress-ized TFE »

As Director of Technology and Marketing (titles both self-ascribed) for The Freestyle Entrepreneur (TFE), I’m pleased to bring our readers a complete face lift. Starting out in late 2006, our goal with TFE centered on getting a site where we could express our entrepreneurial thoughts up quickly and easily. TypePad, our original, full-service blogging framework, […]